Brand Positioning

A competitive brand positioning analysis examining six gender-inclusive fashion brands — Wild Fang, Kirrin Finch, TomboyX, Dapper Boi, Peau De Loup, and Lucy and Yak. This project involved mapping each brand across pricing, sustainability, and product diversity dimensions, conducting a SWOT analysis, and developing strategic differentiation recommendations for Wild Fang within an increasingly crowded inclusive fashion market.