Griffin Museum of Science and Industry

Griffin Museum of Science and Industry is a comprehensive media plan developed for one of the world's largest science museums, built to drive family attendance and program enrollment across the Chicago market. The project encompassed a full situational analysis, target audience definition (parents of children ages 4–15), competitive spending review, and data-driven media objectives — activating a multi-channel mix of magazine, paid search, and transit and outdoor advertising to maximize reach, frequency, and seasonal relevance.