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Brand Storytelling

ADPR 3110: Brand Storytelling — An intensive advertising course at UGA's Grady College focused on the art and strategy of crafting compelling brand narratives. Coursework spanned consumer insight research, creative concepting, copywriting, and cross-platform campaign development — applying storytelling principles across real brand challenges through both individual and collaborative team projects.
Owala "Refill the Wild"
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Owala "Refill the Wild"
"Refill the Wild" is a conceptual brand campaign developed for Owala centered on marine conservation and water pollution awareness. The campaign proposes a collectible bottle line made from recycled ocean plastic, each featuring an endangered sea species and a unique QR code that connects to a companion app where users can track real wildlife in the wild — turning everyday hydration into an act of conservation.
STATIC
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STATIC
"STATIC" is a conceptual brand identity and retail experience built around an independent record store for the deep listener. The project encompassed full brand development — including logo, color palette, typography, brand mantra, and a richly detailed experiential narrative — designed to position STATIC as a destination for music discovery over passive consumption, with the tagline: Tune out. Tap in. Find your frequency.
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Owala "Refill the Wild"
"Refill the Wild" is a conceptual brand campaign developed for Owala centered on marine conservation and water pollution awareness. The campaign proposes a collectible bottle line made from recycled ocean plastic, each featuring an endangered sea species and a unique QR code that connects to a companion app where users can track real wildlife in the wild — turning everyday hydration into an act of conservation.
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